I've been thinking a lot about how native advertising influences brand perception over time. I ran a few campaigns where I tracked immediate results like clicks and conversions.
After that, I started looking at metrics that might hint at longer-term effects, such as repeat visits and brand mentions.
Watching how these numbers change over weeks gave me some clues about lasting impact. It's surprising how subtle shifts in engagement can reflect bigger brand awareness trends. I'm still figuring out how to connect these dots clearly.
How do you evaluate the long-term brand impact of native advertising?
After that, I started looking at metrics that might hint at longer-term effects, such as repeat visits and brand mentions.
Watching how these numbers change over weeks gave me some clues about lasting impact. It's surprising how subtle shifts in engagement can reflect bigger brand awareness trends. I'm still figuring out how to connect these dots clearly.
How do you evaluate the long-term brand impact of native advertising?