How does interactive content affect engagement on display ads?

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Brajet

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I recently jumped into creating display ads with a focus on interactive content. I designed a few ads that let users click through quizzes and polls. Watching how people responded to these interactive elements felt like a whole new level of engagement.

I tracked the results across different platforms and noticed some shifts in how users interacted. It's interesting to see which parts grabbed attention and which didn't hold it long. I'm still figuring out how much these interactive features really change the game.

How does interactive content affect engagement on display ads?
 
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