What are the content mistakes that reduce engagement in display ads?

Brajet

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I never realized how easy it is to slip up with display ad content until I saw my engagement drop. I ran several campaigns with different messages and designs. Some ads just didn't connect the way I expected.

I noticed that cluttered text and unclear calls to action seemed to confuse people. Other times, the visuals didn't match the message, which made the ads feel off. Tracking these issues helped me see how small mistakes can tank engagement fast.

What are the content mistakes that reduce engagement in display ads?
 
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