Refreshing ads too often can make it hard to know which one is working well. If you change things too quickly, there may not be enough time to collect real results. On the other hand, if you don’t refresh your ads at all, people may stop paying attention, especially if they’ve seen the same banner many times. To keep performance steady, it helps to find a balance. Let each ad run long enough to gather useful data, then update it with small changes. You can swap out images, test headlines, or try a new call-to-action without changing everything at once. What do others think about how often ad creatives should be updated?
How does refreshing ads too often or not enough affect performance?
- Thread starter Daniel
- Start date