How important is a pre-lander for push ads programmed to promote affiliate offers?

[Brajet]

A pre-lander is highly important for push ads as it acts as a crucial bridge between the ad and the main offer. Push ads often attract cold traffic, meaning users may not be immediately ready to convert. A well-designed pre-lander warms up the audience by providing context, building interest, and addressing potential objections. It can educate users about the offer, highlight key benefits, and create urgency, significantly increasing conversion rates. Additionally, pre-landers help filter unqualified clicks, improving traffic quality and reducing bounce rates. They also allow for A/B testing of different angles and messages, optimizing campaign performance. In competitive affiliate markets, an effective pre-lander can be the difference between a losing campaign and a highly profitable one, making it essential for success.