Going straight to the offer might seem like a fast way to make sales, but it usually doesn’t work well on social media. Most people scrolling online aren’t actively looking to buy something. If they don’t know or trust you yet, a direct offer can feel like spam. Warming them up first by sharing helpful content or something they relate to builds trust. This makes them more likely to pay attention when you finally show them a product. It also gives them a reason to follow and engage with your content over time. When you’ve created some connection, they’re more open to clicking and buying. On the other hand, testing direct offers sometimes helps you learn faster, especially if you’re running ads. What’s your take on starting with value versus jumping into the pitch?
Is it better to warm up or go straight to the offer?
- Thread starter Daniel
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