Is native advertising still effective or is it all hyped?

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btaliat

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The incessant discussion about native advertising when it comes to generating traffic cannot be overemphasized. This has made me curious to know if truly native advertising still works as presumed or it is just about media hyped for the native ad networks to sell.

Actually, I am not really a fan of native ads, but its features and unique way of advertising cannot be overlooked, and perfect bait to entice users.

I will be glad if someone honestly review native advertising to me.
 
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