Company Background
November Digital & Associates, Inc., a private company with 1–10 employees, operates from Los Angeles (323-486-4962, [email protected]). Its small team emphasizes personalized service, with years of media expertise. Partnerships with Google, Facebook, Instagram, Twitter, and YouTube enhance its reach. AffPaying reviews are limited, but its Kochava Media Index profile highlights capabilities in desktop, mobile, and CTV advertising. Financial details are not publicly disclosed.
Advertising Formats and Services
November Digital offers diverse ad formats:
- Display Ads: Banners, native ads, and high-impact formats (takeovers, sliders).
- Video Ads: In-banner, pre-roll, mid-roll, and outstream video.
- Mobile Ads: Rich media, interstitials, and native mobile executions.
- Social, Search, CTV, Email: Targeted campaigns on Google, Facebook, Instagram, Twitter, and YouTube.
Pricing models include CPC, CPCV, CPM, CPV, Flat Rate, and % of Media Spend, supported by real-time bidding (RTB). Key features: - Targeting: Geo, demographic, behavioral, and language-based via DSP access to ad exchanges and private markets.
- Analytics: Real-time tracking of impressions, clicks, and conversions.
- Compliance: GDPR/CCPA-compliant with fraud prevention.
Integrations with Google, Meta, and Twitter ensure premium traffic.
For publishers, November Digital supports monetization through high eCPM rates, accepting desktop, mobile, and social traffic with no minimum payout. Traffic quality is monitored to filter low-quality sources.
For advertisers, its DSP offers self-serve or managed campaigns, emphasizing dynamic creative solutions for qualified engagements. Campaigns, like those for local news viewership and World Cup matches, drive foot traffic and sales, with clients reporting increased leads.
Technology
November Digital's platform uses AI for bid optimization, audience targeting, and fraud detection. Built with modern frameworks, it supports HTML5, JS tags, and API integrations, compatible with Google, Meta, and Twitter platforms. The user-friendly DSP requires minimal technical expertise, ensuring accessible campaign management.
Requirements
- Advertisers: Need IAB-compliant creatives and tracking pixels; basic UI skills suffice.
- Publishers: Require quality content and API/JS integration.
- Technical: Minimal coding with plug-and-play setup.
November Digital reaches niche audiences with high engagement, delivering strong ROAS through precise targeting and fraud-free traffic. Its small, expert team acts as a partner, treating campaigns with personalized care. Access to DSPs, ad exchanges, and private markets ensures scalability, while multilingual targeting supports global campaigns. Clients benefit from cost-effective media execution compared to in-house solutions.
Challenges
Limited financial transparency and small team size may concern larger clients. Low website traffic (per prior data) suggests niche visibility, and competition from larger DSPs like The Trade Desk limits market share. Some users may face integration issues with certain ad exchanges, and limited public case studies hinder validation of results.
Recent Results
In 2023, November Digital ran campaigns to boost local news viewership and World Cup match engagement, leveraging social and CTV platforms (Facebook, YouTube). Its LinkedIn highlights a client-centric approach, with testimonials noting lead generation success. The agency aligns with the $38.3B CTV ad market's growth, but specific metrics remain scarce.
Conclusion
November Digital is a boutique ad agency excelling in programmatic advertising and dynamic creative solutions. Its DSP, premium partnerships, and personalized approach deliver strong ROI for advertisers and publishers. Despite challenges like transparency and scale, its expertise in targeted campaigns makes it a compelling choice for niche, high-impact advertising.