Ogury is a global ad-tech company specializing in “Personified Advertising,” a method that uses user-consented, zero-party data to create privacy-compliant audience personas. Operating across the open internet, Ogury emphasizes user choice and data protection while delivering high-impact, data-driven advertising solutions for both advertisers and publishers.
Advertiser Solutions
Unique Targeting Model
Ogury allows advertisers to target users based on self-reported preferences and demographics rather than inferred behavior. This ensures more accurate, privacy-respecting campaigns that align with evolving data regulations.Creative & Performance Features
Advertisers have access to a suite of attention-grabbing ad formats—header, footer, full screen, and reveal—that balance user engagement with brand messaging. Additionally, Ogury offers campaign insights that track brand perception, purchase intent, ad recall, and sentiment, enabling brands to measure performance qualitatively.Brand Safety & Fraud Protection
Ogury employs rigorous fraud detection and spoofing protection technologies. The platform is compliant with GDPR, CCPA, and other major privacy standards, ensuring user consent is always obtained before data is collected or used.Publisher Offering
Premium Demand & Monetization
Ogury connects publishers with exclusive brand campaigns and premium advertiser demand, often resulting in higher CPMs. With a global presence and a strong direct sales team, the platform offers consistent monetization opportunities across geographies.Innovative Ad Formats & Integration
Publishers benefit from Ogury’s non-intrusive yet lucrative ad formats. The platform supports seamless integration through SDK, header bidding, and mediation layers for web, mobile, iOS, Android, and gaming environments.Stats, Performance & Growth
Ogury serves over 2.5 billion unique devices monthly and reaches more than 240 million users in the U.S. alone. The company has grown significantly since its founding, with annual revenues reported to exceed $180 million. Its client base includes thousands of top global brands and over 3,500 publishers. Internal tools and proprietary platforms, such as Ogury One, continue to expand user engagement and data quality.Publisher & Developer Feedback
Publisher reviews reflect mixed experiences. While some report very high eCPMs (up to $15) through premium ad formats, others highlight issues such as low fill rates and overpromising by sales reps. However, most agree that payment terms are reliable and that Ogury’s ad formats generate strong engagement when traffic aligns with campaign targeting.Reddit and forum discussions from ad ops professionals describe Ogury as an “up-and-coming SSP” with strong direct IO demand and uniquely engaging formats, such as collapsible thumbnail ads.
Rates & Pricing
Advertisers
Exact CPM or CPC pricing is not publicly available. Ogury’s persona-based targeting and survey-driven approach likely positions it as a premium option, especially for brand-safe environments and campaigns that require qualitative insights.Publishers
While rates vary, anecdotal evidence suggests publishers can command eCPMs in the $10–$15 range for specific formats and direct campaigns. However, fill rates may fluctuate depending on region, content type, and campaign availability.Summary Table
| Aspect | Highlights |
|---|---|
| Advertisers | Persona-based targeting, global reach, privacy-first model, brand-safe environments |
| Publishers | High eCPM potential, premium demand, innovative formats, SDK/web/game integrations |
| Growth & Reach | 2.5B+ devices served/month, 180M+ annual revenue, strong U.S. presence |
| Feedback & Rates | Mixed experiences; high CPM potential, variable fill rates, consistent payments |
Conclusion
Ogury has carved a unique position in the ad-tech ecosystem through its commitment to privacy, persona-based advertising, and user-consented data collection. Its platform caters to both advertisers seeking intelligent targeting and publishers aiming to maximize monetization through engaging formats. While rates and performance can vary depending on campaign type and traffic, Ogury remains a strong contender for privacy-conscious advertising solutions.
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