Tracking multi-touch points in pop ad funnels can give a better view of how users move from the first click to the final action. Sometimes, people don’t convert on the first visit. They might return later through another ad or a different step in the funnel. By tracking these points, you can see which part of the funnel helps most and which part needs fixing. It also helps avoid cutting off traffic sources that look bad at first but help later. What are your thoughts on tracking every step a user takes before converting?
Should I track multi-touch points in pop ad funnels?
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