Sovrn is a Boulder, Colorado-based ad tech company that provides a suite of tools designed to help publishers and creators maximize their revenue through programmatic advertising and affiliate marketing. With a global reach and a variety of monetization solutions, Sovrn caters to both seasoned publishers and emerging content creators.
Key Statistics
- Global Reach: Supports over 50,000 websites and apps, delivering 40 billion daily page views to 500 million daily active users worldwide.
- Market Share: Ranks 39th among advertising technologies, with a 0.4% market share and presence on 0.06% of all websites.
- Top Countries: Primarily used in the United States (42.5%), followed by Japan (13.3%) and Germany (5.5%).
Pricing & Monetization Models
Sovrn operates on a Cost Per Mille (CPM) model, with rates varying based on factors like traffic location and site category. Publishers have reported CPMs ranging from $0.20 to over $3.00, with higher rates typically associated with traffic from countries like the United States, Canada, and the UK.
For affiliate marketing, Sovrn offers a low minimum payment threshold of $25, allowing small publishers to start earning early.
Publishers transitioning from revenue share models saved an average of 48% in ad tech fees by moving to Sovrn's SaaS pricing model.
Features & Tools
Sovrn Signal
Sovrn's Signal product has proven to deliver a 10% revenue uplift over a 90-day period, optimizing dynamic pricing floors and increasing CPMs across multiple SSPs.
Sovrn for Creators
Launched recently, Sovrn for Creators provides an all-in-one affiliate monetization toolkit, offering creators access to a network of over 50,000 merchants. Creators can start monetizing within 24 hours using tools like the Chrome Extension, iOS app, and platform link generator.
Data Monetization
Sovrn offers data monetization solutions, including email and mobile data monetization, allowing publishers to generate additional revenue streams while ensuring data security and compliance.
Pros
- Low Payment Threshold: Publishers can receive payments as soon as their earnings reach $25.
- Multiple Ad Formats: Offers various ad formats and sizes to test and optimize monetization strategies.
- Header Bidding Optimization: Provides self-serve header bidding tools, including wrapper adjustments and A/B testing functionality.
- SaaS Pricing Model: Eliminates SSP revenue share, allowing publishers to save on ad tech fees.
Cons
- Invite-Only Network: Publishers must undergo an approval process, which can take from a few days to weeks.
- CPM-Only Model: Excludes CPC, CPA, and CPL models, potentially limiting advertiser demand.
- Lower eCPM for Non-U.S. Traffic: Publishers with traffic outside top-tier countries may experience lower eCPMs.
Final Verdict
Sovrn offers a robust suite of tools for publishers and creators aiming to maximize their revenue through programmatic advertising and affiliate marketing. While the invite-only nature and CPM-only model may be limiting for some, the platform's optimization tools, low payment threshold, and data monetization options make it a compelling choice for those with significant U.S.-based traffic. Publishers and creators looking to streamline their monetization efforts and reduce ad tech fees will find Sovrn's offerings beneficial.