A view-through window is the time period after someone sees your ad but doesn’t click it, yet still ends up buying something later. If the sale happens within that set time, the platform may still credit the ad as helping with the sale, even though it wasn’t clicked. This is common in display advertising because not everyone clicks right away. Some people might see the ad, think about it, then come back later through another way. The view-through window helps track that behavior. It’s useful for understanding how your display ads influence people even if there’s no direct click. Has anyone here used view-through data to measure the value of their display traffic?
What’s a view-through window, and how does it affect who gets credit for a sale?
- Thread starter Daniel
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