Start by checking which offers bring results and which ones don’t. If an offer spends money but brings no conversions, it may be time to pause it. You can then move that budget to the offers that are working well. Even a small increase to a good offer can bring more conversions. It’s also smart to test offers side by side to see which one works better before making any big changes. Watching the numbers closely makes it easier to shift your spend. What do you think is the safest way to move budget between offers in pop campaigns?