What’s the role of user-generated content in native ad success today?

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Brajet

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I've been curious about how user-generated content fits into native ad success these days. I've tried incorporating some reviews and customer photos into my campaigns. I noticed a slight bump in engagement when I used real user stories instead of polished brand messages.

I also tested a few ads with influencer content that felt more authentic. The results seem promising, though I'm still unsure how much weight user-generated content carries compared to other creative elements. I spent some time analyzing performance but can't tell if it's a game changer or just a nice addition.

What's the role of user-generated content in native ad success today?
 
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