What role does user-generated content play in display ad engagement?

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Brajet

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I never expected user-generated content to shake up my display ad campaigns like this. I decided to include real customer photos and quotes in a few ads to see what would happen. The results surprised me.

I watched how these ads performed compared to the usual polished images and scripted lines. Some of the user-generated ads got way more clicks and shares. It felt like showing real people made the ads more relatable. I kept testing different types of content to see what stuck.

What role does user-generated content play in display ad engagement?
 
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