What’s your trick for making display ads blend into editorial content without losing clarity?

Brajet

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Few days ago felt like sneaking a note into a crowded library. I wanted my display ads to blend smoothly with editorial content without sticking out like a sore thumb.

I experimented with matching colors and fonts to the site's style. I also softened borders and toned down calls to action to make the ads feel less intrusive. Some designs seemed to flow naturally, while others still grabbed too much attention.

I'm still working on finding the perfect balance between blending in and staying clear. What's your trick for making display ads blend into editorial content without losing clarity?
 
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