Fraud can waste money fast, so turning on the right settings in DSPs is important. You can start by using filters that block known bot traffic, data center IPs, or suspicious user agents. Some platforms also let you block traffic with low engagement, like zero-time visits. Geo filters and whitelists can also help reduce fake traffic. It’s not about blocking everything, but stopping the types that don’t convert. Checking reports daily makes it easier to know what’s clean and what’s not. What other settings do you think help reduce fraud when buying pop traffic through DSPs?
What anti-fraud settings should I turn on in DSPs when running pop traffic?
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