What anti-fraud settings should I turn on in DSPs when running pop traffic?

Flavor

Member
Joined
Jul 28, 2025
Messages
150
Reaction score
0
Points
16
Fraud can waste money fast, so turning on the right settings in DSPs is important. You can start by using filters that block known bot traffic, data center IPs, or suspicious user agents. Some platforms also let you block traffic with low engagement, like zero-time visits. Geo filters and whitelists can also help reduce fake traffic. It’s not about blocking everything, but stopping the types that don’t convert. Checking reports daily makes it easier to know what’s clean and what’s not. What other settings do you think help reduce fraud when buying pop traffic through DSPs?
 
  • We value your privacy

    We use essential cookies to make this site work, and optional cookies to enhance your experience.

    See further information and configure your preferences

    These cookies are required to enable core functionality such as security, network management, and accessibility. You may not reject these.
    We deliver enhanced functionality for your browsing experience by setting these cookies. If you reject them, enhanced functionality will be unavailable.
    Cookies set by third parties may be required to power functionality in conjunction with various service providers for security, analytics, performance or advertising purposes.
Top