What are social listening tools and why are they important?

Brajet

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Social listening tools are those tools that are made available to monitor online conversations about your brands, industry, businesses and even competitors. These tools are made available to track sentiments and reputation. They can easily help the social media handlers to identify their customers pain points, and even spot emerging trends.

Social listening tools will help the users to make data driven decisions and improve customer experiences. Examples of those tools include BrandWatch, SproutSocial, Hootsuite etc.
 
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