While there are many campaigns that need to be known while running SEM, there are some that are very basic to the success of SEM. Among them include Quality Score this will measure the relevance of ads, Click Through Rate, CTR is also used to measure the success of the campaign.
Most times, CR, Conversion Rate is used to measure the ROI, Return on Investment while it is better to know CPC, Cost Per Click to measure the revenue spend on ads.
What other metrics do you know?
Most times, CR, Conversion Rate is used to measure the ROI, Return on Investment while it is better to know CPC, Cost Per Click to measure the revenue spend on ads.
What other metrics do you know?