What are the best ways to reduce unsubscribe rates?

[Daniel]

To reduce unsubscribe rates in affiliate email marketing, it’s important to focus on sending the kind of content people actually want. If someone signs up for a freebie or offer, they expect to get useful updates, not just sales emails every time. Mixing value with promotion can help keep people interested. Also, avoid sending emails too often, as that can make subscribers feel overwhelmed. Sending two or three emails per week is usually enough. Using a friendly tone, short paragraphs, and clear subject lines can also make your emails easier to read. Giving people the option to manage how often they get emails from you might also help keep them around. And when someone unsubscribes, it’s good to see it as feedback and learn from it. If you were sending affiliate emails, what kind of approach would you take to make sure your subscribers stay interested for longer?