Open rates for gift card emails can reach around 25% in many cases. The success depends on the subject line and timing. Clear subject lines that highlight value tend to get better responses. Timing matters during holidays or special occasions. Personalizing emails often boosts engagement. Monitoring audience preferences improves future campaigns. Strong content ensures recipients open and engage with your emails. Consistent tracking helps you refine your approach. Focus on creating value to enhance results. The open rate reflects how well you connect with your audience. Understanding their needs ensures better performance in the long run.