The average opening rate of emails varies depending on the industry, audience, and type of email campaign. However, a general benchmark for email open rates is around 10% to 30%. In some industries like retail or e-commerce, open rates can go higher, while others may see lower results. You must focus on factors like subject lines, timing, and personalization to improve your open rate. Regular testing and optimizing your campaigns will help you achieve better results. Always compare your open rate to industry averages to gauge your email marketing performance.
