What is the difference between display ads and sponsored posts in affiliate marketing?

[Brajet]

In affiliate marketing, display ads and sponsored posts serve different purposes and formats. Display ads are visual banners or graphics placed on websites, often using images, videos, or animations to attract attention. They are typically delivered through ad networks and aim to drive clicks to affiliate offers with minimal content context. In contrast, sponsored posts are content-driven and appear as articles, blogs, or social media posts created to promote a product or service. They offer more in-depth information, allowing for storytelling and personal recommendations, which can build trust and credibility. While display ads rely on visual appeal and placement, sponsored posts leverage content engagement. Both methods can be effective, but sponsored posts generally provide higher conversion rates due to their informative and authentic nature.