What are the key differences between static and animated creatives in display ads?

Brajet

Active member
Joined
Jun 4, 2025
Messages
2,594
Reaction score
0
Points
36
Hey folks, I've been playing around with display ads for a bit now. I've designed both static and animated creatives to see how each performs. Static ads feel straightforward and clean, while animated ones add movement that catches the eye.

I've run a few campaigns using both types. The animated ads seem more dynamic, though they take longer to create. Static ads are quicker to put together and sometimes feel more polished. I'm still figuring out how these differences really affect engagement.

What are the key differences between static and animated creatives in display ads?
 
  • We value your privacy

    We use essential cookies to make this site work, and optional cookies to enhance your experience.

    See further information and configure your preferences

    These cookies are required to enable core functionality such as security, network management, and accessibility. You may not reject these.
    We deliver enhanced functionality for your browsing experience by setting these cookies. If you reject them, enhanced functionality will be unavailable.
    Cookies set by third parties may be required to power functionality in conjunction with various service providers for security, analytics, performance or advertising purposes.
Top