You need to clean your email list regularly. Invalid emails can hurt your reputation. You can use email verification tools. These tools check if emails are real. They remove invalid addresses quickly. You can also use double opt-in methods. This method ensures users confirm their emails. You should monitor bounce rates too. High bounce rates indicate problems. You can request users to update their information. This keeps your list fresh and valid. You will see better engagement with valid emails. Act now to improve your email strategy. Your audience deserves the best communication possible