I've been feeling a bit confused about what heatmap testing really reveals on native ad landing pages. I've set up a few tests to see where users click and how they scroll through the content. Sometimes the results don't match what I expected from the design.
I've compared different layouts and call-to-action placements. Watching the areas that get the most attention helped me rethink some of my assumptions. It's interesting to see how user behavior shifts depending on the page elements.
I'm still trying to make sense of all the data. What lessons have you learned from heatmap testing native ad landing pages?
I've compared different layouts and call-to-action placements. Watching the areas that get the most attention helped me rethink some of my assumptions. It's interesting to see how user behavior shifts depending on the page elements.
I'm still trying to make sense of all the data. What lessons have you learned from heatmap testing native ad landing pages?