Hey everyone, I've been running some display ad campaigns and noticed how brand recognition seems to affect results. I've tested ads for both well-known brands and smaller ones. The familiar names definitely get more clicks and engagement from what I've seen.
I also compared how people respond when they already know the brand versus when it's new to them. The difference in sales feels pretty significant. I've been tracking impressions and conversions closely to understand this better.
What role does brand familiarity play in turning display ad impressions into sales?
I also compared how people respond when they already know the brand versus when it's new to them. The difference in sales feels pretty significant. I've been tracking impressions and conversions closely to understand this better.
What role does brand familiarity play in turning display ad impressions into sales?