What role does urgency play in driving display ad conversions?

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Brajet

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I swear adding urgency to my display ads felt like turning on a fire alarm—suddenly everyone seemed to pay attention. I created a few ads with phrases like "Limited time offer" and "Only a few left" to see what would happen. Tracking the clicks was like watching a countdown clock.

Some ads sparked quick bursts of engagement while others barely moved the needle. I tested different urgency levels across campaigns and watched how users reacted. The whole experiment made me wonder how much urgency really drives conversions.

What role does urgency play in driving display ad conversions?
 
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