Private marketplaces can give affiliates better access to higher quality traffic. Unlike open ad exchanges where many advertisers compete for space, private marketplaces usually have fewer buyers and better placements. This can help improve how well your ads perform. Publishers often keep their best ad spots for private deals, so you might get better visibility and more engaged visitors. There’s also more transparency, since you often know where your ads are showing. That can help with brand safety and trust, especially for offers that need a cleaner environment. It might cost a bit more, but if the results are strong, it could be worth it. Has anyone noticed a difference when running ads through private deals?
Why should affiliates care about private marketplaces?
- Thread starter Daniel
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