Ad verification and brand safety are important because they help protect both your money and your reputation. When your ads show up on websites that are unsafe, fake, or full of spam, it can hurt how people see the product you're promoting. It can also waste your budget if bots or fake traffic are the ones viewing your ads. Ad verification tools check where your ads are showing and make sure they appear in the right places. Brand safety settings also help block categories or websites that don’t match what your offer is about. Using both gives you more control and can improve the results of your campaigns. What are your thoughts on this?
Why should I care about ad verification and brand safety for display ads?
- Thread starter Daniel
- Start date