[CASE STUDY] How I Made 30% Extra Profit on My Sweepstakes Campaign with ProPush Smart Tag

btaliat

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Hey fellow marketers,


I want to share a simple yet powerful strategy that helped me boost my affiliate earnings by 30% extra—without changing my offer, funnel, or traffic source.


This is one of those "add it once and profit forever" tactics.


What I Was Running​


I'm a media buyer who runs high-volume traffic to SOI sweepstake offers. For this campaign, I was promoting a classic Gift Card Giveaway. You know the type—easy opt-in, wide appeal, solid conversions.


  • Vertical: Sweepstakes (SOI)
  • Traffic Source: PropellerAds
  • Offer Type: Gift Card Giveaway
  • Pre-lander: Basic survey page before redirecting to the main offer
  • Monetization Add-on: ProPush.me Smart Tag
  • ProPush Plan: RevShare (based on CPM)

The Simple Trick: ProPush Smart Tag​


The Smart Tag is essentially a lightweight push subscription popup you add to your landing page. When users click “Allow,” you start earning money from their push subscriptions—automatically. And it’s all backend monetization, so your main offer isn’t affected.


I installed the Smart Tag on my survey pre-lander. That page already had high engagement, so it was the perfect place to collect push subscribers without scaring anyone off.


Installation took 5 minutes:


  • Dropped the Smart Tag into the <body> of my pre-lander
  • Uploaded a service worker to the domain’s root

That’s it. No code headaches.


Campaign Performance Breakdown​


I ran this test from Nov 5 to Dec 5 across a handful of Tier 1 and Tier 2 GEOs:


  • GEOs: Germany, Italy, Spain, Belgium, Ecuador, Mexico
  • Traffic Type: Popunder
  • Devices: Android (54%), Windows (21%), macOS (9%)
  • Daily Ad Spend: $700–$2000
  • Total Spend: $37,210

Everything ran through PropellerAds, and I tracked the results separately for the offer and the Smart Tag revenue.

The Results That Blew Me Away​


While my main offer was converting as expected, ProPush added a sweet bonus:


  • ProPush Revenue in 30 Days: $11,114
  • That’s roughly 30% of my total traffic cost recovered just from push opt-ins!
  • Some days, I made $400–$500 from ProPush alone!

This didn’t just boost ROI—it gave me more room to scale. I was able to test new GEOs and increase bids with less risk.


Why This Works​


Sweepstake campaigns are perfect for this because:


  • The flow is clean and short
  • Users are already clicking “yes” on multiple prompts
  • Push opt-ins feel natural and non-intrusive

Best of all? It’s passive income. Once a user subscribes, ProPush keeps sending them notifications and you keep getting paid.


Final Takeaway​


If you're running SOI offers or popunder traffic and not monetizing with ProPush or a similar tool, you're literally leaving money on the table.


I didn’t change my funnel. I didn’t test a new offer. I just added a push layer to my landing page—and boom: extra 30% profit.


Sometimes the smartest optimization is the simplest one.


Give it a try and let me know how it works for you.


Cheers to higher ROI!
 
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