Does native advertising really convert traffic?

btaliat

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There is a sharp difference between generating traffic and converting traffic. When it comes to generating traffic, there is is no doubt that native advertising can really do that. However, its conversion will be based on different factors.

For instance, the placement of contents can be a very determinant factor on whether the audience will later click on the article or not. Also, the article should have a compelling call to action to improve its conversion rate.
 
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