Hey everyone,
Starting a new journey thread here to share my progress on a fresh campaign I’m launching in the Car Injury niche. I’m treating this as a proper test with a decent budget and a plan to refine my approach as I go. My aim is to document everything — from the initial setup to the optimizations — so others can learn from both the wins and mistakes.
The Car Injury niche has strong payouts, especially in the U.S., but competition can be fierce. The $40 payout means even a few good conversions could make a campaign profitable quickly — but it also means I need to keep acquisition costs under control to make it work.
Right now, I’m not using any formal tracking tool or spying tools. I’ll be relying on Facebook’s data for initial optimization, and once the campaign shows promise, I may look into adding dedicated tracking software.
I’ll be testing between 6 to 10 landing pages. Each will be designed to grab attention quickly and guide visitors towards filling out the lead form. The variety will help me determine which layouts, messaging styles, and CTAs resonate best.
For this campaign, I’m focusing on three emotional and impactful angles:
These angles are designed to connect with users on a personal level, increasing the likelihood that they’ll take action.
I’ve set aside $1,500 as the testing budget for Facebook. The goal is to run multiple ad sets targeting different demographics, interests, and regions within the USA to see which combinations perform best.
Once I have enough data, I’ll start shifting more budget towards the ad sets and landing pages that deliver the highest ROI.
This is a high-payout niche with a lot of potential, but I’m approaching it with realistic expectations. I know the first phase is all about gathering data — I’ll likely burn through a good chunk of the budget without seeing major profits at first. The key will be using that data to make smarter decisions in the second round of testing.
In my upcoming updates, I’ll share:
My goal is to have a clear, profitable campaign structure within a few testing cycles. If it works, scaling up should be straightforward — especially with Facebook’s targeting and retargeting capabilities.
Stay tuned for the first round of results.
Starting a new journey thread here to share my progress on a fresh campaign I’m launching in the Car Injury niche. I’m treating this as a proper test with a decent budget and a plan to refine my approach as I go. My aim is to document everything — from the initial setup to the optimizations — so others can learn from both the wins and mistakes.
The Offer
- Type: Car Injury Lead Generation
- Geo: USA
- Payout: $40 per conversion
- Traffic Type: Social Media
- Traffic Source: Facebook Ads
The Car Injury niche has strong payouts, especially in the U.S., but competition can be fierce. The $40 payout means even a few good conversions could make a campaign profitable quickly — but it also means I need to keep acquisition costs under control to make it work.
Tools & Setup
Right now, I’m not using any formal tracking tool or spying tools. I’ll be relying on Facebook’s data for initial optimization, and once the campaign shows promise, I may look into adding dedicated tracking software.
I’ll be testing between 6 to 10 landing pages. Each will be designed to grab attention quickly and guide visitors towards filling out the lead form. The variety will help me determine which layouts, messaging styles, and CTAs resonate best.
Ad Angles
For this campaign, I’m focusing on three emotional and impactful angles:
- Financial Damage – Highlighting the unexpected expenses after a car accident, from medical bills to car repairs.
- Physical Disability – Emphasizing the long-term impact and life changes caused by serious injuries.
- Emotional Trauma – Addressing the mental and emotional challenges that come with accident recovery.
These angles are designed to connect with users on a personal level, increasing the likelihood that they’ll take action.
Budget & Initial Plan
I’ve set aside $1,500 as the testing budget for Facebook. The goal is to run multiple ad sets targeting different demographics, interests, and regions within the USA to see which combinations perform best.
Once I have enough data, I’ll start shifting more budget towards the ad sets and landing pages that deliver the highest ROI.
Immediate Next Steps
- Install the Facebook Pixel – This will allow me to track user actions on my landing pages, retarget visitors, and gather valuable optimization data.
- Edit Landing Pages – I’ll make sure each page is polished, fast-loading, and compliant with Facebook’s ad policies.
- Sourcing Images – I’ll be gathering copyright-free, high-quality images from trusted sources to ensure the ads are both eye-catching and legally safe to use.
Expectations & Outlook
This is a high-payout niche with a lot of potential, but I’m approaching it with realistic expectations. I know the first phase is all about gathering data — I’ll likely burn through a good chunk of the budget without seeing major profits at first. The key will be using that data to make smarter decisions in the second round of testing.
In my upcoming updates, I’ll share:
- The initial results from each landing page variation
- Which ad angles are performing best
- My CTR, conversion rates, and cost per acquisition
- Any major adjustments I make along the way
My goal is to have a clear, profitable campaign structure within a few testing cycles. If it works, scaling up should be straightforward — especially with Facebook’s targeting and retargeting capabilities.
Stay tuned for the first round of results.