Have you tested reverse psychology CTA copy in display ads?

[Brajet]

I once launched a display ad campaign that felt like walking a tightrope without a safety net. I wanted to try something different, so I experimented with reverse psychology in the CTA copy.

I tested phrases that challenged the viewer, like "Don't click if you're not curious" or "Maybe this isn't for you." Some ads sparked more clicks, while others seemed to confuse people. I also compared these with straightforward CTAs to see which performed better.

I'm still curious about how this approach really works in practice. Have you tested reverse psychology CTA copy in display ads?