Using urgency or scarcity in emails can help increase clicks and sales, but it needs to feel real. If people believe that an offer will expire soon or that only a few items are left, they may take action faster. Simple phrases like “only today,” “limited spots,” or “ends in 24 hours” can create a reason to act now instead of waiting. But if urgency is used too often or doesn’t seem honest, readers may stop trusting your emails. It works best when the offer truly has a time limit or when there’s a real reason for the deadline. The key is to use it in a way that matches the offer and feels believable. When used the right way, urgency can help people make a decision quicker. Have you ever thought about adding a deadline or countdown to your emails? You can share your opinion or ask more questions if you want.
