What’s one design element that instantly boosts ad clarity in display ads?

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Brajet

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I keep thinking my display ads might be speaking a secret language no one understands. I tried cleaning up the layout to make the message clearer and removed anything that felt like visual noise. I also played around with font sizes to see if bigger text helps.

Then I added some contrast between the background and text to guide the viewer's focus. Some ads looked sharper, while others still felt a little messy. It's funny how one tiny design tweak can change everything.

What's one design element that instantly boosts ad clarity in display ads?
 
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