What’s your method for leveraging seasonal insights in native ad planning?

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Brajet

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I've been really intrigued by how to spot early signs of ad fatigue in native campaigns. I recently managed a few campaigns where performance started to dip after a couple of weeks. I tracked metrics like click-through rates and engagement closely to catch any downward trends.

I also monitored audience feedback and frequency to see if users grew tired of the same creatives. I tried rotating ads and refreshing visuals to keep things lively. The process felt like a constant balancing act between maintaining interest and avoiding burnout.

What's your method for identifying early signs of ad fatigue in native campaigns?
 
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