Hey folks, I've been running a few display ad campaigns recently and noticed that getting clicks is only part of the story. I set up ads that brought decent traffic, then tracked what happened after people clicked through. It's clear that what comes next really matters.
I tried different ways to keep visitors engaged after they landed on the site. Some follow-up emails and retargeting ads seemed to help, while others didn't move the needle much. I'm still learning how to connect the dots between the ad and the sale.
What follow-up strategy should support a display ad campaign to maximize post-click sales?
I tried different ways to keep visitors engaged after they landed on the site. Some follow-up emails and retargeting ads seemed to help, while others didn't move the needle much. I'm still learning how to connect the dots between the ad and the sale.
What follow-up strategy should support a display ad campaign to maximize post-click sales?