What parts of the ad text help get better pop traffic results?

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For pop traffic, short and clear ad text makes a big difference. Most people don’t have time to read long messages, so the text needs to get straight to the point. Words that create a sense of need or interest, like “limited offer” or “don’t miss out,” can grab attention quickly. It also helps when the ad text matches the offer behind the pop. If the user sees something different from what they expected, they may leave right away. Using direct and simple words can help people click and stay. What else do you think can make pop ad text more effective?
 
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