Why should you not be on absolute top of page when it comes to bidding for push ads geared towards affiliate marketing?

[Brajet]

Being on the absolute top of the page for push ads may seem appealing, but it's not always the most effective strategy. Bidding aggressively for the top spot often leads to higher costs without guaranteeing better conversions. Many users have developed "ad blindness" toward the first ad they see, or they might accidentally click without genuine interest, increasing your spend but not your ROI. Additionally, the most engaged users often interact with ads further down the list, where they feel less pressured and more in control of their choices. Mid-level placements can offer better value—lower cost per click with similar or even higher conversion rates. Ultimately, success with push ads comes from smart targeting, compelling creatives, and optimized bidding—not just being first in line.