How can retargeting display ads be used to re-engage cold audiences?

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Brajet

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I've been exploring retargeting display ads lately and noticed how they can bring people back after they've drifted away. I set up campaigns targeting visitors who didn't convert the first time. Watching those ads pop up again for these cold audiences felt like a second chance.

I experimented with different messages and visuals to catch their interest anew. Some ads sparked clicks after a few impressions, while others didn't get much response. Tracking these patterns made me realize retargeting has its own rhythm.

How can retargeting display ads be used to re-engage cold audiences?
 
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