How do you integrate CRM data to improve native ad targeting for promotion of affiliate offers?

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Brajet

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I've been curious about how CRM data can boost native ad targeting lately. I started by syncing customer segments from our CRM with our ad platform. I wanted to see if targeting based on real user data would improve engagement.

I tested a few campaigns using different audience lists pulled from CRM insights. The results showed some interesting trends in who interacted with the ads. I also looked at how this data affected conversion rates across segments.

I'm still learning how to make the most of this integration. How do you integrate CRM data to improve native ad targeting?
 
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