What role does font style play in the impact of a display ad?

Brajet

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Hey all, I've been experimenting with display ads lately and started paying close attention to font styles. I tried different fonts across several campaigns to see how they change the feel of the ads. Some fonts made the message pop, while others seemed to blend in too much.

I created versions using bold, script, and minimalist fonts. I noticed the choice affected how the ads looked overall and how people might react to them. This got me thinking about the real power fonts hold in ad design.

What role does font style play in the impact of a display ad?
 
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