How do you budget for native vs. display ads in your media plan?

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Brajet

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I always get curious when it's time to set budgets for native and display ads. I've managed a few campaigns where I had to split the spend between both formats. I usually start by looking at past performance and then map out my goals for each channel.

I track the results closely and adjust the numbers if one type starts to outperform the other. Sometimes I see native ads pulling in more engagement, while display ads get more impressions. I keep a spreadsheet to compare everything side by side.

How do you budget for native vs. display ads in your media plan?
 
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