Setting a frequency cap helps make sure people don’t keep seeing the same ad too many times. If someone sees an ad too often, they may start to ignore it or even find it annoying. A common approach is to limit it to around 3 to 5 views per person each day. This gives your ad enough chances to be noticed without overdoing it. Some advertisers also test showing an ad just once or twice a day and then adjust based on results. It's good to keep track of how your audience responds and whether more views actually lead to more clicks or sales. What are some other settings that help manage how often people see ads?
What frequency cap should I use to avoid over‑exposure?
- Thread starter Daniel
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